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The Roles of Marketing, Product Quality, and Price Competition in the Growth and Composition of the U.S. Antiulcer Drug Industry

Ernst R. Berndt, Linda T. Bui, David H. Lucking-Reiley, Glen L. Urban

Chapter in NBER book The Economics of New Goods (1997), Timothy F. Bresnahan and Robert J. Gordon, editors (p. 277 - 328)
Published in January 1996 by University of Chicago Press
© 1997 by the National Bureau of Economic Research
in NBER Book Series Studies in Income and Wealth

This paper is available as PDF (712 K) or via email

Machine-readable bibliographic record - MARC, RIS, BibTeX

This chapter first appeared as NBER working paper w4904, The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry, Ernst R. Berndt, Linda Bui, David Reiley, Glen Urban
 
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